The actor, along with the brand, surprised pet moms with customized hampers on the occasion of Mother’s Day.
Mumbai, 13 May 2024; Drools, a leading Indian pet-food brand, announced the appointment of Bollywood actress Rakul Preet Singh as its brand ambassador. Rakul, who is vocal about her affection for animals, has previously collaborated with the brand making her a natural fit. This exciting partnership coincides with Mother’s Day, a perfect occasion to celebrate the special bond between pet moms and their furry companions.
Through this collaboration, Rakul Preet Singh will champion pet wellness, raising awareness about proper pet nutrition and care. Drools aims to empower pet moms by addressing their challenges and expressing deep appreciation for their love and dedication.
To build excitement, Drools launched a heartwarming teaser campaign on Instagram, sparking speculation about the mystery ambassador. Additionally, customized Drools hampers embedding a QR code were sent to pet moms across the country. Scanning the code revealed a personalized audio message from Rakul herself.
Speaking about this association, Dr. Shashank Sinha, CEO & Veterinarian, Drools said, “We are delighted to welcome Rakul to the Drools family. Her passion for animals, combined with her national appeal, makes her an ideal partner as we strive to create a more informed and empowered pet parent community in India. On this Mother’s Day, we celebrate the incredible bond between pet moms and their furry companions, and Rakul’s role will be instrumental in amplifying this message.”
Expressing her excitement about this campaign, Rakul Preet Singh said, “I’m incredibly happy to be associated with Drools again. Having always been a pet mom, I understand the importance of providing our furry family members with the right nutrition. Drools’ commitment to high-quality pet food resonates deeply with me, and I’m excited to work with them to empower pet parents and educate pet owners across the country.”
Drools consistently endeavours to provide the best quality nutrition and products to pets. The brand understands the importance of a healthy and nutritious diet for a pet’s growth hence their in-house team of vets and nutritionists formulate the product, which then undergoes stringent quality checks to ensure superior quality food, specific to the growing needs of pets.
Link to the announcement: https://www.instagram.com/p/C62-DWqqmZa/
About Drools:
Drools, India’s only MNC pet food company was established in 2010 by Fahim Sultan and is the flagship brand of DROOLS PET FOOD PRIVATE LIMITED. Set up in 2009 to focus on nutrition, health and welfare of pets, Drools was born to bridge a gap and ensure that all pets received the right kind of clean ingredients with wholesome balanced nutrition. The production of pet food for dogs and cats began in 2010 and Drools today, is one of the fastest growing pet food brands in South Asia with large product ranges developed with international quality standards.
Drools offers a wide variety of dog and cat food products, including dry food, wet food, and treats. The products are formulated with high-quality ingredients and are designed to meet the nutritional needs of pets at all stages of life. Boast an impressive reach and product portfolio, Drools products available at 34,000 retail outlets across the country and they cater to a wide range of pet owners.
LVMH-backed private equity firm, L Catterton, recently invested $60 million, making it one of the largest investments in the Indian pet care industry to date. At present, Drools exports to 22+ countries and some select countries in the African continents. What started as a bare minimum product line has now expanded to
