June 3, 2024 – The year started off with an exciting development coming in that Amitabh Bachchan had snapped up a mega deal with The House of Abhinandan Lodha (HoABL) to invest in 10,000 sq ft of land in Ayodhya, very close to the Shri Ram Janmabhoomi Temple. A smart real-estate investor, Mr Bachchan realized the potential of the city and prior to the temple’s consecration ceremony, he invested a large sum of money to buy the plot in a 7-star land development – The Sarayu. He celebrated Ayodhya’s legacy and cultural richness by attending the inauguration of the grand Ram Mandir. But that’s not it! It seems that Ayodhya is now being taken to the global stage, and Amitabh Bachchan was a big part of this historic initiative by HoABL, that took over three major cities last night.
With a series of grand events at iconic locations in Dubai, New York, and Delhi NCR, people were presented the immense potential of Ayodhya – the symbol of national pride, inviting global participation in Ayodhya’s promising future. The events highlighted the importance of connecting the Indian diaspora with their heritage and cementing Ayodhya’s rise as the global spiritual capital, with Amitabh Bachchan being a face across these three grand events.
This global activation is in line with the Central and State Government’s plan to transform Ayodhya into a Global spiritual and cultural hub. These events included an immersive Augmented Reality display at the largest frame in the world, Dubai Frame, standing tall at 150 meters. Dubai Frame is one of Dubai’s most iconic structures and it signifies a bridge between the past and the present, so it was a fitting destination to honour Ayodhya’s tradition while heralding its future through an immersive augmented reality display that also showcased Amitabh Bachchan’s investment along with HoABL. In Times Square, New York City, a video display and on-ground activation brought Ayodhya’s heritage to the heart of NYC, connecting a global audience to the splendor of Ayodhya along with Mr Bachchan’s pictures and videos.
But the most significant and eye-catching display was the spectacular drone-show that illuminated the skies of Delhi NCR, celebrating Ayodhya’s historical and spiritual significance. It showcased progress innovation and tradition of the region, as well as brought alive iconic figures and places such as Lord Ram and his wonderful temple. Amitabh Bachchan’s face also lit up the night sky, much to the audience’s delight.
Speaking about his investment and how he looks forward to creating a home in a culturally-rich city like Ayodhya, Mr. Amitabh Bachchan mentioned, “I am looking forward to embark on this journey with The House of Abhinandan Lodha for The Sarayu in Ayodhya, a city that holds a special place in my heart. The timeless spirituality and cultural richness of Ayodhya have forged an emotional connection that transcends geographical boundaries. I am looking forward to building my home in the global spiritual capital.”
Talking about the global initiative, Mr. Abhinandan Lodha, Chairman of The House of Abhinandan Lodha, said, “It is our honor to be able to showcase the glory of Ayodhyaji on a world stage. By showcasing Ayodhyaji’s heritage and spiritual significance at global landmarks we are connecting the Indian diaspora with their roots. This global launch is another opportunity for the Indian Diaspora to buy as a lot of them missed the previous opportunity in January 2024 as the 1.6 million sq ft of plotted land offered was snapped up by customers within 48 hours. We invite Indians worldwide to invest in land at Ayodhya, creating a legacy that honors our past and builds a promising future. Our mission is to elevate Ayodhya to its rightful place as a global spiritual capital, and today, we have taken a significant step in that direction.”
This event was HoABL’s small contribution in the transformation and renaissance of Ayodhya. HoABL and Mr Bachchan are committed to creating a legacy, ensuring Ayodhya’s place as a global spiritual capital is celebrated and preserved.
