After establishing her as a leading media strategist with her uber-successful digital media company Media Tribe, Rima Mishra trod upon a new path in her career as a stylist and a designer. She always had an eye for colours and fabrics, wanted to contribute to the fashion and entertainment industry with her knowledge of aesthetics. After styling and designing for several popular celebrities, Rima has found a frequent collaborator in actress Urfi Javed who is known for setting trends with her experimental looks.
After styling Urfi for her various public appearances and red carpet looks, Rima recently designed her multiple looks for the music video ‘Befikra’. The stylized music video has been shot in some breath-taking locations and Urfi’s presence adds a lot of value to it. The song has been written, composed and sung by Kunwarr who has also featured in the video along with Urfi.
Talking about collaborating with Urfi on this music video, Rima says, “The process of styling someone for a music video is very different from designing their look for a regular public appearance or some event. You have to first understand the emotions captured in the audio track and the theme of the music video and accordingly, style the person. Urfi will be seen in multiple looks in the video and each of the outfits bring a different side of her personality to the fore.
Even before the release of the full video, Urfi has managed to make an impression in the very few glimpses one sees of her in the 37-second-long teaser. Her fans have been writing to her and already complimenting her various looks in the music video. As a stylist, Rima couldn’t have been happier.
“Urfi carried off the multiple looks with effortless ease. We always work in a collaborative manner and keep sharing ideas with each other. An interesting thing about this music video is that it is called ‘Befikra’ and Urfi, too, in real life is someone who doesn’t care about anybody’s opinion about her and lives life on her own terms. Her fans were waiting to see her in a music video for long and I am sure they would be delighted to see her in this video”, she says.
Though Rima has worked with many clients in the past, she shares a very special bond with Urfi. According to her, Urfi was that one person who really recognized her true potential and keeps inspiring her to do better.
Talking about the bond, she shares with the actress, Rima says, “I am really thankful to be associated with Urfi. She is one of the loveliest human beings I have known. We started off as collaborators and are now very close friends. She has inspired me and propelled my growth further as a designer. I have learnt a lot and evolved greatly as a style director and designer just by working with her.”
After the kind of splash Urfi created with the teaser itself, one looks forward to the way Rima has styled her when the music video arrives. ‘Befikra’ will be released by the label One Take Worldwide on February 24.
