Casting director Rupesh Sonar who is in the business for 17 long years, feels music videos are in trend because the audience wants their favourite actor to do music videos. Rupesh recently managed Sharad Malhotra in a music video titled Bepanah Pyaar which also featured Surbhi Chandna was a huge hit. He says,” Audience wants to see their favourite onscreen couple in a music video and that’s the reason it’s trending. There was a time in my career in 2006-2007 when I used to be cast for music videos. At that point of time all the newcomers who were good looking and enterprising used to get a chance. But now the scenario has changed. It is more about popular faces now. The actors are also interested because it’s a break of the monotony from the tv scene and they get to shoot in a new location.”
Since last year there is too much of unpredictability and uncertainty in the tv industry, how are you dealing with that? “Sometimes even we don’t understand what’s going on around us. Casting during pandemic is difficult, it’s only a self-test. I have told all the newcomers, strugglers, who are looking for work they should go home now for the time being. And keep sending self-test and wait for the final call for the shoot.” Talking about his future as a casting director Rupesh says,” Apart from tv and music videos I have also worked in web series which will come soon and I have also started artist management. My focus is to keep working with honesty.”
