· The campaign urges pet parents to read the ingredients of pet food packets for optimal nutrition
· Initiates “Read the Back of Pack Challenge” to engage and foster awareness among pet parents
Mumbai, February 21, 2024: Drools Pet Food Pvt. Ltd., India’s leading pet food brand, has unveiled its latest campaign, “Back of the Pack,” to promote informed pet nutrition. As part of this campaign, Drools has announced acclaimed Bollywood actress Sara Ali Khan as its new brand ambassador. The campaign urges pet owners to read and decode listed ingredients in pet food packets, ensuring essential nutrients. Sara, along with other Drools ambassadors will be actively participating in the campaign.
The “Back of Pack” campaign by Drools highlights the importance of reading and comprehending pet food ingredients to empower owners in making informed nutritional choices for their pets. Emphasizing the identification of Real Chicken and Eggs as the primary ingredients and avoiding ambiguous terms like “meat meal” or “by-products,” the initiative guides pet owners towards optimal pet nutrition. Additionally, Drools encourages a comprehensive analysis of pet food options, advocating for choices that align with pets’ specific needs. The campaign aims to mitigate potential health concerns linked to unhealthy by products ensuring the well-being of our furry companions.
Speaking on the campaign, Dr. Shashank Sinha, CEO & Veterinarian, Drools Pet Food Private Limited, said, “It is crucial to check pet food ingredients just as diligently as we do with our food, ensuring the well-being of our furry friends. At Drools, we believe in transparency and empowering pet owners with the knowledge they need to make informed choices for their beloved pets. The ‘Back of Pack’ campaign, supported by our new brand ambassador Sara Ali Khan, aims to educate and inspire responsible pet ownership.”
Speaking about this collaboration, Sara Ali Khan said, “I’m super excited to partner with Drools on their ‘Back of the Pack’ campaign! All us pet parents understand the importance of pet nutrition and hence Drools’ dedication to using real food ingredients deeply resonates with me. I’m looking forward to helping pet parents understand food labels and choose the best for their furry friends!”
To engage pet owners and create awareness, Drools has initiated the “Read the Back of Pack Challenge.” Participants are invited to create videos on their Instagram by flipping the pet food pack and reading aloud the ingredients list. Participants are required to tag @droolsindia and use hashtags #DroolsIndia, #MissionBOP, and #ReadtheBackOfPackChallenge, urging their followers to join in. The contest is open from February 20 2024, to March 10, 2024.
“We invite pet lovers to join the ‘Read the Back of Pack Challenge’, decode ingredients, and choose a pet food with real ingredients and zero by-products for the well-being of their beloved companions. We are looking forward to the enthusiastic participation of pet owners across the country”, Dr. Sinha further added.
The videos with the highest number of likes will be declared winners in the “Read the Back of Pack Challenge.” The top 10 contestants will embark on an incredible international trip. Additionally, the next 10 contestants will enjoy a year’s supply of DROOLS Pet Food & Treats, while the subsequent 80 contestants will be rewarded with a generous three-month supply.
Link to Sara Ali Khan’s video:
Mission BOP:
