Radico Khaitan’s Magic Moments Music Studio has announced its association with Bookmyshow to present the critically renowned singer-songwriter Prateek Kuhad’s India leg of the world tour “The Way That Lovers Do”. He is all set to spread the magic of his melodious voice in India after his global tour across the USA and Europe. The fans will finally see him play in 15 Indian cities during the two-month-long tour, starting from Mumbai on 29th October, followed by Pune on 30th October.
Kicking off with Mumbai on October 29th, Prateek Kuhad’s coveted multi-city tour will further travel to Pune, Chennai, Hyderabad, Chandigarh, Delhi, Surat, Ahmedabad, Lucknow, Jaipur, Guwahati, Kolkata, Indore, Bengaluru and Goa through the next few months. The ‘Kho gaye hum kahan’ fame from New Delhi shines on a song supported by a melodic piano or an acoustic guitar with minimal percussion. Having this form for years has helped Prateek transit into the mainstream, discarding the ‘indie’ label from his music style.
Magic Moments has had a history of supporting and promoting music and artists, including its long-standing association with the Sunburn Music Festival. “After years of collaboration with Sunburn Music Festival in India, Radico is delighted to partner with another stalwart in the events space Bookmyshow for this property. With this multi-city event, we aim to engage with the youngsters and offer the vibrant taste of our products while they reverberate to beats. For Indian independent artists, Prateek Kuhad has outlined a path out of the constant quagmire that many musicians experience. Instead of the funky beats, techno-based tracks with thumping bass and suave voices that dominate today’s music landscape, Kuhad’s gentle, sweet-sounding melodies layered with thought-provoking lyrics cut through the clutter and offer an out-of-the-box experience,” says Amar Sinha, Chief Operating Officer, Radico Khaitan Limited.
Starting with Mumbai on October 29th, his Indian tour will culminate in Goa on December 18, 2022.
About Radico Khaitan
Radico Khaitan Limited (RKL), a Fortune 500 Company, is one of the oldest and largest manufacturers of Indian Made Foreign Liquor (IMFL) in India. Earlier known as Rampur Distillery, RKL commenced its operations in 1943, and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers.
The company launched its first brand 8 PM whisky in 1998 and over the years, has created five millionaire brands and over fifteen organically grown brands. Radico Khaitan Limited is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. It has been successfully building its brand equity in international markets and currently exports its products to over 85 countries.
