As 2022 ends, &TV looks back and rewinds the months gone by with the promise of an exciting 2023 for its viewers! A series of new entries, new show premieres, festival celebrations, campaigns, and special days made it truly a year filled took the entertainment quotient notch higher for the channel. Be it Laal Ishq: Foreign Special series featuring a Hindi adaptation of popular Korean horror mystery thrillers, which premiered in April, to the family drama Doosri Maa in the year’s second half. The year also saw several exciting character entries across shows, the most prominent being the smashing new entry of Anita Bhabi, Vidisha Srivastava, in &TV’s cult comedy show, Bhabiji Ghar Par Hai, replacing Nehha Pendse.
The year also saw engaging brand campaigns such as Bhabhiji Ghar Par Hai’s Valentine’s Week #SabseBadeDeewaneMastane, special days celebrations with artists’ live audience engagement at Garba Mahotsav in Gwalior during Navratri, Luv-Kush Ramlila in New Delhi during Dusshera, and Varanasi’s most celebrated and grandest festival of Dev Deepawali during Diwali.
NAYI KAHANIYAN &TV PAR
In 2022, &TV’s new programming lineup offered a distinct storyline and exposed viewers to a range of emotions ranging from comedy, and mystery thriller to drama, ensuring endless entertainment. These include:
LAAL ISHQ – FOREIGN SPECIAL
&TV launched ‘Laal Ishq: Foreign Special,” under which it presented a Hindi adaptation of popular Korean mystery thrillers. The first story under this series included ‘Daniel Martha Ka Khaufnaak Shraap’ – a Hindi adaptation of the popular Korean romantic horror, ‘The Master’s Sun’. With a romantic twist, this horror story captivated viewers with its spine-chilling ghosts and enchanting romance between Martha and Daniel. The show featured Tae Gong-shil as Martha Samson, Joo Joong-won as Daniel Cooper, Kang Woo as Richard, and Tae Yi-ryung as Jessica as the main lead. The second series was titled “Achiara Ke Ankahe Rehesya.” – an adaptation of the popular South Korean television series, “The Village Achiara’s Secret” featuring Moon Geun-young as Emily, Yook Sang-Jae as Will, Jang-Hee-Jin as Rebecca, and Shin Eun-Kyung as Lily in pivotal roles. While the third story was The Chaser – Ek Rahasyamayi Maut’, the story of Detective David, a happily married family man whose life is shattered when his 15-year-old daughter is killed in a car accident. The show featured Son Hyun-Joo as David, Kim Sand Joong as Charles Walker Smith, Go Joon-Hee as Kylie and Kim Sung-Ryung as Britney in pivotal roles.
DOOSRI MAA- A Heartwarming tale on Motherhood
A mother and child’s bond are eternal, selfless, and based on unconditional love. While there are no limits to a mother’s love and affection, it can become a complicated issue if the child in question is the illegitimate son of your husband. &TV’s family drama “Doosri Maa, produced by Zee Studios and co-produced by Imtiaz Punjabi, narrates the story of a woman living in Uttar Pradesh with her husband, two daughters and in-laws. Her happy, peaceful family life comes to a screeching halt when she and her husband unknowingly adopt his illegitimate child. The show captures the lead protagonist, Yashoda’s journey of coming to terms with her husband’s past and her conflicted, rocky relationship with her stepson. Bringing back the famous on-screen mother-son duo of Neha Joshi as Yashoda and Aayudh Bhanushali as Krishna in the lead, the show also features Mohit Dagga as Ashok, Sunil Dutt as Suresh, Anita Pradhan as Malti Devi, RJ Mohit Sharma as Manoj amongst others. The show premiered on September 20th, 2021, at 7:30 pm.