Revolutionizing Health with Sambhar Salt: A Trifecta Partnership Advancing Nutritional Standards Under ‘Micronutrient Initiative’ and ‘Local for Vocal’ Campaign
Hindustan Salts Limited (HSL), a Government of India Enterprise, is joining forces with the National Federation of Farmers’ Procurement (NACOF) and its associate RKJ Agro and Foods Private Ltd., to lead a transformative initiative aimed at delivering high-quality salt to every household, commencing in Uttar Pradesh. This endeavor is at the heart of the Government of India’s ‘Micronutrient Initiative’ and ‘Local for Vocal’ campaign, which envisions making superior indigenous products accessible to the people of India and beyond.
The partners share a profound belief that high-quality salt, fortified with iodine and 84 rare minerals, holds the potential to significantly improve the health and well-being of communities.
Commodore Kamlesh Kumar, CMD of Hindustan Salts Limited, expressed his enthusiasm for this collaboration, emphasizing the pivotal roles of NACOF and RKJ Agro and Foods Private Ltd. in promoting and distributing HSL’s high-quality salt with unique attributes across the state and beyond.
Commodore Kamlesh Kumar stated “We are excited to announce our collaboration with NACOF and its associate RKJ Agro and Foods Private Ltd. for the distribution of the Government of India’s high-quality salt in Uttar Pradesh. This initiative perfectly aligns with our mission to provide the best possible salt to households across the state and beyond, at prices that are both affordable and of higher quality compared to other market players. Sambhar Lake’s salt is naturally fortified with 84 rare minerals, upholding the highest standards of purity and safety, making it an ideal choice for health-conscious individuals”
Hindustan Salts Limited exclusively produces salt from fresh rainwater in Sambhar Lake, located in Rajasthan. Sambhar salt is the only salt in India that naturally contains iodine and 84 rare mineral elements, which are used for medicinal purposes. Additionally, black salt made from Sambhar salt serves as a natural laxative with various health benefits. Most notably, the company’s salt is anti-cancer and enhances the functioning of the nervous system. Sambhar salt meets all the standards set by the Government of India and boasts a pH (alkalinity) between 9.00 to 9.50. It also contains various essential minerals like sodium, potassium, magnesium, calcium, sulfate, and natural iodine.
In the pursuit of deep penetration and the availability of salt to the masses, NACOF and its associate RKJ Agro and Foods Private Ltd. have partnered with UP-PCF (Uttar Pradesh Public Cooperative Federation), which possesses a robust network and infrastructure critical to achieving the campaign’s objectives. PCF will spearhead the distribution of salt from established agricultural procurement centers across various districts of Uttar Pradesh, with plans to extend the campaign’s reach beyond the state, solidifying its reputation as the best in its category with unmatched quality standards.
Nam Prakash Srivastav, Executive Director of NACOF, expressed pride in being part of this significant campaign to distribute the Government of India’s salt. He stated “Our cooperative’s mission is to support and empower communities through sustainable agricultural practices, and this collaboration perfectly aligns with our goals. We are committed to ensuring that the distribution process is efficient and effective, reaching every corner of the country, starting with Uttar Pradesh”
Dipak Chauhan, Co-founder and Director of RKJ Agro & Foods Private Limited, expressed their excitement about this partnership, saying “It is our privilege to collaborate with NACOF and UP-PCF in this venture to bring high-quality salt to every kitchen. Our commitment to providing quality agricultural and food products resonates with this campaign’s objectives. The Government of India’s initiative to enhance the health of the people of Uttar Pradesh is commendable, and we are proud to be part of this effort. Together, with our expertise and ecosystem, we aim to make this salt readily available to the public in Uttar Pradesh and beyond”
Hindustan Salts Limited adheres to a decades-old scientific methodology for salt manufacturing, ensuring purity and preventing the introduction of toxic elements and other chemicals found in vacuumized evaporated/sea salt. The specialty of Sambhar salt lies in its anti-acid, anti-carcinogenic, anti-aging, immunity-boosting, anti-obesity, hydration, skin health-enhancing, and detoxifying properties, making it a valuable addition to households.
AR Kushwaha, Deputy General Manager of PCF, expressed support for the initiative, highlighting its dedication to facilitating agricultural and cooperative development. He noted that this collaboration will significantly contribute to the well-being and health of the people of Uttar Pradesh by ensuring the availability of high-quality salt in every corner of the state.
Sarfaraz Rizvi, Director Marketing and Operations of RKJ Agro & Foods Pvt Ltd, stated “It is our privilege to join hands with such esteemed bodies dedicated to the well-being and betterment of the public at large. With our network, we are committed to taking this initiative to another level”
About Hindustan Salts Limited Hindustan Salts Limited, along with its subsidiary Sambhar Salts Limited, is a pioneering, fully-owned Government of India enterprise, incorporated on April 12, 1958. The company manages salt sources at Sambhar, Didwana, and Kharaghoda in India and produces the highest quality organically rich products, using traditional methods in harmony with modern technologies to maintain product integrity. The company caters to both national and international markets, providing exceptional salts, such as their natural alkaline salt with a pH of 9+, at highly competitive prices. Their product range includes Sambhar salt, Black salt, Rock salt, Shakambari Salt, Kshar salt, Fit Balance Plus base Salt, and Bromine. Notably, the Sambhar Lake salt, as procured by HSL, is unique, being naturally fortified with 84 rare minerals, offering a wide range of health benefits and free from external chemicals.
About NACOF The National Federation of Farmers’ Procurement, Processing and Retailing Cooperatives of India Ltd. (NACOF) is the only CPSE engaged in manufacturing, processing, and delivering high-quality salt with different attributes. NACOF plays a multifaceted role by organizing and empowering cooperative societies in various sectors, including agriculture, construction, and mining. It primarily supports self-reliance and improves procurement, processing, and marketing of agricultural products, benefiting both farmers and consumers through retail stores and market interventions.
About RKJ Agro and Foods Pvt Ltd RKJ Agro and Foods Pvt Ltd is a leading entity in the food and commodities industry, specializing in the sales and marketing of essential commodities such as salt, sugar, spices, and pulses. Established with a commitment to quality, integrity, and customer satisfaction, RKJ Agro and Foods Pvt Ltd has carved a niche for itself in the market. It offers premium quality food products, maintains the highest standards of ethics and transparency, and fosters long-term relationships with customers, suppliers, and stakeholders.
