Vaibhav Saraf, Director, Aisshpra Gems & Jewels adds yet another feather to his cap by bagging, “The Director with Regional Retail Expansion Impact (North India)” in MD & CEO Awards 2022 hosted at JW Mariott. The event was attended by India’s leading 300 Retail Jewellers and Top MD’s/ CEOs of top Councils and Mining Organizations like GJEPC, WGC, PGI, De Beers, Alrosa, etc.
Aisshpra Gems & Jewels has always been a pioneer of retailing practices in its market and is known for being Impact driven. The brand has always been a leader of trends in its market and is known for being socially responsible. During the COVID-19 pandemic as well, the brand has been at the forefront of doing their bit and has done various initiatives, including donating for COVID relief and conducting social awareness campaigns like “Vaccine Lagi, Bimari Ghati, Bacchat Pakki”, and promoted vaccination campaigns. For the welfare of the staff in tough times, the brand stood beside them and provided full pay-outs during the entire pandemic even when the retail operations were on the standstill during the lockdown. Having kept the safety of their staff and customers on priority, Aisshpra Parivar which includes the management and family is 100% Vaccinated as it is their bit to stop the virus from spreading. The team is seen flaunting their “I AM VACCINATED” badges of honour in the store.
With a presence in seven cities of Uttar Pradesh, this chain has one of its largest stores in Gorakhpur. It is very well known in Tier II and Tier III cities. Eight stores are operated by this brand, which has more than 500 employees. Aisshpra Gems & Jewels takes responsibility for its employees’ health during tough times and is committed to their safety.
Aisshpra Gems and Jewels have always been committed to society and their people. In past, too, the brand has done various CSR initiatives like ‘EK Shapath Desh Ke Naam’, ‘Swachh Bharat, Swacch Imaan, Yeh Hai Mera Pehchaan’, a No Plastic Campaign, and many more.
All in all, the brand has been striking the right chord with young and aged customers alike with a blend of great décor, ambience, customer service and impeccable designs. While staying ahead of the trend the brand has also evolved as a Samaritan for the community in a true sense from time to time.
“We believe if you want to go fast, go alone and if you want to go far, go together. We have come quite far with the support of our Aisshpra family, team, and customers and we are glad that the jury of Retail Jeweller India Media has acknowledged our vision and leadership. We will continue our legacy,” said Vaibhav Saraf, Director, Aisshpra Gems & Jewels.
